SOCIAL MEDIA CAMPAIGN: TOYOTA @ DETROIT AUTO SHOW
TYPE OF EVENT: LIVE EVENT PRODUCTION
INTEGRATED CONTENT: Facebook live (multicamera)
SOCIAL MEDIA CONTENT: Facebook video, Instagram video, and highly produced stills for the all-new Camry launch
TALENT: Nat Geo's Brain Games Jason Silva, Ximena Córdoba Despierta America, Harry Shum Glee, Maya Washinton - Shameless Maya, and Wesley Chan as well as two NASCAR drivers!
For this project, we worked with Jason Silva Host of Brain Games on National Geographic, and Ximena Cordoba from Despierta America. We created a campaign that would tease the reveal of our brand-new redesigned Camry. We built tension by showing our influencers Jason and Ximena in an invisible car. Then we followed this up with a multi-camera Facebook live which I co-produced at Detroit Auto Show for Facebook in January of 2017. The multi-camera format was achieved by using the live TV quality cameras from George P. Johnson the event production company for Toyota, and subcontracted a production house who specializes in multi-cam FB Lives who managed the encoding and directing all of the cuts from a control room backstage. I was in charge of all creative production, the photo shoot the day before (of the influencers in the invisible cars), onsite logistics and practicing with, and briefing influencers the day of, including some stage managing and cue card writing the day of.
We had Jason and Ximena interview all of the aforementioned influencers as well as the President of Toyota, Akio Toyoda!
PRODUCER
CLIENT: ADOBE
SOCIAL MEDIA CONTENT
PRODUCER
CLIENT: TOTAL WIRELESS
SOCIAL MEDIA CONTENT
PRODUCER
CLIENT: TACO BELL
SOCIAL MEDIA, 2D ANIMATION, POST-PRODUCTION
PRODUCER
CLIENT: LOWE’S
POST-PRODUCTION, SUPERVISING 3D/CGI ASSETS
SENIOR PRODUCER
SOCIAL & DIGITAL CONTENT
SOCIAL CONTENT: TOYOTA LOS DELLS
INTEGRATED CAMPAIGN: Instagram videos, IGTV, Facebook videos, and multiple stills for social media.
TALENT: Wisin, Gadiel, Periko y Jessi Leon, Oscarcito
SOCIAL MEDIA CAMPAIGN: TOYOTA @ DETROIT AUTO SHOW
TYPE OF EVENT: LIVE EVENT PRODUCTION
INTEGRATED CONTENT: Facebook live (multicamera)
SOCIAL MEDIA CONTENT: Facebook video, Instagram video, and highly produced stills for the all-new Camry launch
TALENT: Nat Geo's Brain Games Jason Silva, Ximena Córdoba Despierta America, Harry Shum Glee, Maya Washinton - Shameless Maya, and Wesley Chan as well as two NASCAR drivers!
For this project, we worked with Jason Silva Host of Brain Games on National Geographic, and Ximena Cordoba from Despierta America. We created a campaign that would tease the reveal of our brand-new redesigned Camry. We built tension by showing our influencers Jason and Ximena in an invisible car. Then we followed this up with a multi-camera Facebook live which I co-produced at Detroit Auto Show for Facebook in January of 2017. The multi-camera format was achieved by using the live TV quality cameras from George P. Johnson the event production company for Toyota, and subcontracted a production house who specializes in multi-cam FB Lives who managed the encoding and directing all of the cuts from a control room backstage. I was in charge of all creative production, the photo shoot the day before (of the influencers in the invisible cars), onsite logistics and practicing with, and briefing influencers the day of, including some stage managing and cue card writing the day of.
We had Jason and Ximena interview all of the aforementioned influencers as well as the President of Toyota, Akio Toyoda!
SOCIAL MEDIA CAMPAIGN: TOYOTA @ LA AUTO SHOW
TYPE OF EVENT: LIVE EVENT PRODUCTION, FACEBOOK LIVE, SOCIAL MEDIA CONTENT: PHOTOS, VIDEO
TALENT: Wilmer Valderrama, Julissa Bermudez, Sebastian Arango, Lopez Jenny Lopez
This is a multi-camera Facebook live I produced at LA Auto Show in December 2016. The multi-camera format was achieved by using live TV quality cameras from George P Johnson the event production company for Toyota. We subcontracted a production house who specializes in multi-cam FB Lives who managed the encoding and directing all of the cuts. I was in charge of all creative production, logistics and handling influencers the day of, including a bit of impromptu stage managing and cue card writing! We worked with Julissa Bermudez, Lopez Jenny Lopez, Sebastian Arango, and a special guest appearance by Wilmer Valderrama. The Toyota client was so pleased they asked us to do the Detroit Auto Show as well.
SOCIAL MEDIA CAMPAIGN: TOYOTA @ VOODOO FEST
TYPE OF EVENT: LIVE EVENT PRODUCTION, FACEBOOK LIVE, SOCIAL MEDIA CONTENT: PHOTOS, VIDEO
TALENT: Lily Martinez, The Beautiful Circus
Lily Martinez, The Beautiful Circus blogger for Toyota at Voodoo Fest in New Orleans
SOCIAL MEDIA CAMPAIGN: TOYOTA @ AFROPUNK FESTIVAL
TYPE OF EVENT: LIVE CONCERT PRODUCTION, SOCIAL MEDIA CONTENT: INSTAGRAM STORY, SNAPCHAT STORY, PHOTOS, VIDEO
TALENT: Choquibtown (Goyo, Slow, Tostao) and 10 models.
Afropunk festival took place in Brooklyn, NY, at the end of August in 2016. I produced the festival and managed influencers Choquibtown and we celebrated Afro-Latino heritage and diversity.
Choquibtown sharing the inclusive message of Corolla and Afropunk.
We shot on a street in Brooklyn with our tiny social media budget.
We shot this one at the historic site in DUMBO with a beautiful view of the Brooklyn Bridge.
This was a 360 image we created to accompany the 360 video we shot at the festival.
SOCIAL MEDIA CAMPAIGN: TOYOTA @ LOLLPALOOZA FESTIVAL
TYPE OF EVENT: LIVE EVENT PRODUCTION
SOCIAL MEDIA CONTENT: 360 VIDEO, INSTAGRAM STORY, SNAPCHAT STORY, PHOTOS, VIDEO
TALENT: Becky G, Carla Morrison, Bryant Eslava
Becky G and Bryant Eslava for the 25th anniversary of Lollapalooza
Becky G for 25th hour concert
SOCIAL MEDIA CAMPAIGN: T-MOBILE @ TOMORROW WORLD FESTIVAL
TYPE OF EVENT: LIVE EVENT PRODUCTION, SOCIAL MEDIA CONTENT: INSTAGRAM STORY, SNAPCHAT STORY, PHOTOS, VIDEO
TALENT: Supermaniak, Adventure Club.
SOCIAL MEDIA CAMPAIGN: TOYOTA
TYPE OF EVENT: LIVE EVENT PRODUCTION, SOCIAL MEDIA CONTENT: INSTAGRAM STORY, SNAPCHAT STORY, PHOTOS, VIDEO
TALENT: J Balvin, Colombian singer
SOCIAL MEDIA CAMPAIGN: TOYOTA
SOCIAL MEDIA CONTENT: VIDEO
TALENT: BECKY G, her father
SOCIAL MEDIA CAMPAIGN: TOYOTA 50 Mas Bellos Event
SOCIAL & DIGITAL MEDIA CONTENT: PHOTOS & SELFIE ARM PRODUCTION
TALENT: Celebrity guests on the red carpet
SOCIAL MEDIA CAMPAIGN: TOYOTA COROLLA
SOCIAL MEDIA CONTENT: PHOTOS
TALENT: Models
SOCIAL MEDIA CAMPAIGN: TOYOTA RAV4 Rubik's Cube
TYPE OF EVENT: LIVE EVENT/EXPERIENTIAL MARKETING, DIGITAL TOUCHSCREENS TO CREATE A CUSTOM RUBIK'S CUBE w/SOCIAL MEDIA SHARING CAPABILTIES & RESPONSIVE WEB APP ON FACEBOOK DESKTOP AND MOBILE
TALENT: Real people
SOCIAL MEDIA CAMPAIGN: NBA Finals Youtube Takeover
TYPE OF WORK: Youtube Masthead Banner
AGENCY: Goodby, Silverstein and Partners
PRODUCTION HOUSE: The ID Corp